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Day 2

9th Patient-Centered Engagement World Congress 2026 Americas

“Part of ​The Patient Centricity & Collaboration Series”

Driving Partnership, Access & Measurable Outcomes

17th – 18th September 2026, Boston, MA, USA

Equity, Access & Sustainable Outcomes

  • Developing targeted strategies to ensure all patient populations are empowered to engage with their care plans consistently.
  • Incorporating non-clinical factors into engagement models to provide more holistic and effective support.
  • Building and sustaining collaborative relationships with local organizations to bridge the gap between industry, healthcare providers, and the communities they serve.
  • Establishing robust metrics to track progress and ensure that improvements in patient engagement lead to equitable health outcomes across all demographics.

Moderator:

Panelists:

Erica Alshehabi, Sr. AD, Patient Recruitment and Representation, Boehringer Ingelheim

Tricha Shivas, Chief of Staff and Strategy, Foundation for Sarcoidosis Research

Linda Kollmar, AVP, Patient Insights & Engagement Value & Implementation, Merck

  • Partnering to translate insights into evidence-based publications that elevate the community voice
  • Uncovering unmet needs to drive meaningful differentiation
  • Engaging patients where they are through unique, community-centered approaches

Jordanna Mora, Vice President, Patient Advocacy & Centricity, Beam Therapeutics

  • Understand and address access to technology that influence digital health
  • Utilize digital tools that address language barriers, educational and cultural differences across populations to create partnerships for digital literacy.
  • Pair clinical trial data systems with community-based approaches; incorporate telehealth, and other low-friction platforms that communities typically use and trust
  • Address affordability / infrastructure issues related to digital literacy

Laura A. Williams, Chief Patient Officer, ardelyx

  • Low-bandwidth engagement strategies to support users with limited internet connectivity.
  • Multilingual platforms to ensure linguistic inclusivity across diverse regions.
  • Rural outreach solutions that are designed to connect with underserved and remote populations.
  • Community partnership integration to leverage local expertise and build sustainable engagement.

RESERVED

  • Ensuring transparency for both providers and patients at the point of care.
  • Streamlining workflows to reduce administrative delays.
  • Enhancing the management of complex treatment plans.
  • Connecting patients with the necessary resources to mitigate rising costs.
  • Increased competition for eligible patients continues to cause significant delays in trial timelines.
  • Successful enrollment is becoming more dependent on flexible participation options and simplified protocols to improve conversion rates.
  • Clinical sites are experiencing a rising workload to maintain patient engagement and prevent attrition.
  • Predictive analytics and AI are becoming essential tools for improving patient targeting and preventing dropouts.

RESERVED

  • Developing flexible frameworks that integrate both digital and physical touchpoints to reach a broader audience.
  • Implementing accessible messaging and outreach tools for individuals with limited technical proficiency or high-speed connectivity.
  • Identifying and addressing the specific geographic and socioeconomic barriers that hinder participation in these regions.
  • Evaluating the hardware and infrastructure requirements necessary to support sustainable digital inclusion.

Christian Rubio, Executive Director, EverythingALS

  • Establishing direct links between patient engagement and clinical or quality results.
  • Leveraging insights gained from patient experiences to inform our strategies.
  • Evaluating the long-term effectiveness of treatments.
  • Providing clear evidence of value to healthcare systems and payers.

Tricha Shivas, Chief of Staff and Strategy, Foundation for Sarcoidosis Research

  • Understand the scale and patterns of today’s patient cost burden in employer-based plans
  • Learn how patient costs changed compared to wages, insurance premiums and medicine prices
  • Recognize who benefits – and who is left exposed – under current benefit designs
  • Learn from evidence in West Virginia how point‐of‐sale rebate pass‐through changes patient costs and medication use
  • Hear more about J&J’s engagement with patients to understand barriers with insurance design

Ulrich Neumann, Director, Access & Policy Research, Johnson & Johnson

  • Establishing shared goals to ensure all parties are working toward the same objectives.
  • Fostering collaboration between healthcare systems, industry partners, and advocacy groups.
  • Identifying successful engagement strategies and implementing them on a national level.
  • Developing consistent benchmarks for patient engagement across the industry.

Moderator:

Dakar De La Cruz, Global Director, Patient Advocacy, AstraZeneca

Panelist:
Linda Kollmar, AVP, Patient Insights & Engagement Value & Implementation, Merck

  • Defining what a meaningful patient partnership looks like in practice.
  • Aligning incentives across diverse healthcare stakeholders.
  • Strategies for scaling successful engagement models on a national level.
  • Proven methods for building a healthcare system that patients can fully trust.
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